The ad that I chose is quite refreshing as well as risque. The advertiser of the ad is a Danish based brewing company called Tuborg Brewery. In the chosen ad Tuborg brewery is effective in getting the attention of their targeted audience with a lustful act known to most men. The ad depicts 7 Tuborg beer bottles in a semi circle surrounded by one tuborg beer bottle which has shed its label. Next to the naked beer bottle the text reads "bachelor party". The clothed beer bottles dont appear to be shaken up in any way however the supposid female bottle stripper is beginning to fizz. The centered female beer bottle obviously shows that the ad is more focused on men and their individual fantasies. I believe that the need or desire that this ad is trying to convey is that with Tuborg beer your likely too have a good time, and it might get a little out of hand. The intended audience for this ad is obviously male's, possibly females, that are middle aged. Also the ad caters towards wedding events, but not so much the groom, more so the best man. The cultural assumptions that I personally picked up from this ad is that the Danish population likes to party just as much as the rest of the world. With an ad such as this I don't think the brewing company could go wrong.